What tools would you use in the future to design, AI, other that for now i continue with adobe Using mental tools not physical, emphatical approaches, come back to more sustainable and social design to benefit more people than just the company. Short-sighted companies develop “short term”. Not only focus on the tool and the Object, not only focus on the user but also the environment in which the consumer lives in.
History as a tool for sustainability to see what has worked in the past and what we should avoid Innovation just doing something completely new without thinking of the consequences at first, afterwards, you could harm the environment. To innovate with and be more sustainable, you need to change the mindset on a societal level.
Did a cool new UI to combine flavours but for a cigarette company which targeted more of a younger audience. It was a cool kind of innovative approach on how to present a product but on a whole the usage on the project rather soured my excitement even though I really liked how the whole thing looked and worked.
Innovation on things that have such a small usage that you question yourself if this was something necessary for the time invested. There is also the question about the process if you design to make people's lives better and more convenient. The why is very important because the end goal in a lot of cases is always money, this can really change the outcome of an innovation.
Sustainability is trendy at the moment. At the moment you have a chance because someone needs to fund these projects. Sustainability isn’t something that is profitable in the short term for a lot of companies.
capitalistic society when do you say no because you still need to make money / Value compass? Where and how do you get the materials? Sustainability needs more methods and more work. Frameworks aren’t set up yet so they need to be designed first. Human-centric perspective shifts to a more planet-centric perspective